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I love Febreze. I love it. It's hard for me to imagine life before it. I have nearly every product they produce. I use "linen & sky" for my fabrics and "citrus & light" for my air effects. I just recently freshened up my pillows and blankets in my living room, which is really what spawned this whole blog. I'm nursing a healthy hangover and I've pretty much been wrapped up on the couch since I passed out here last night.
The only thing that bothers me about Febreze is their advertising. It's fucking ridiculous. NOBODY buys Febreze to spray on the carpet as they pick up toys. And housewives don't use it to freshen up jackets in the closet. What is it used for? I would estimate around 90% of Febreze's annual sales are to teenagers who smoke. Seriously. How many friends did you have in high school that kept a bottle of it in their back seat so they could hose down the car's interior after a night of cruising around smoking cigarettes? What they ought to show in their commercials is 4 kids sitting in the basement smoking weed from a hookah when their parents get home early, and as three of them race to disassemble and hide the evidence, the other one gets this sideways glacing smirk on his face and grabs the Febreze and starts spraying it everywhere. And then the parents come in and say, "We're home! The house looks great." And after the parents walk out, the kids all high five and then eat sour cream and onion potato chips and laugh.
I'm even willing to let Febreze have that idea for free. They can even have this, too -- the new print ad I just created for them. If you are the CEO of Febreze and want to hire me, please leave a comment. If you want to sue me for copyright infringement, then don't. Cheers!
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